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Description
Real estate is often discussed in terms of constraints : prices, interest rates, purchasing power, and housing shortages. Yet every property project begins with a dream.
Bien’ici, in partnership with Ifop, conducted an exclusive study on the French dream of homeownership: the ideal property, the preferred place to live, the desired environment, and the lifestyle people imagine.
The study then compares this dream home with reality : what French people believe they can achieve, their current situation, and the obstacles they face. It also examines how they search for their future home at a time when artificial intelligence is beginning to transform the way people search and envision their next move.
By identifying several broad profiles of French people in relation to their property aspirations, this study sheds light on what individuals truly expect from their living environment, and what industry professionals should take away from it to better support their clients.
